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Today, VH07V was blessed to be featured in this week's Midweek. It was a piece written by Alana Folen, for her Entrepreneurs column. Read it below.VH07V isn't some new mathematical formula. If you look closely, it's ALOHA written upside down (kind of), and it's also the name of a Hawaii lifestyle clothing line founded by local boy Edward Sugimoto. VH07V was founded earlier this year with the purpose of reminding everyone to live aloha."Anybody who has any association with Hawaii knows the concept of aloha, but sometimes, we forget. When you wear a VH07V shirt, it goes right over your...

Tried to go in an entirely different direction just to see what I could come up with and I got this.Pretty cool right? It's kinda techy, which is probably why I like it so much. I tried it on different background colors to see how it might look on a T-shirt. What do you think?Although it looks pretty cool (IMO), I'm not sure how mainstream it would be...

Expanded on a couple of my favorite concepts and came up with the following two. They both utilize the "0" in the logo to communicate the ideas of being perpetual, always refreshing and evolving, etc., in addition to visually showing the need to reverse/flip things around.What do you think?

I've been playing with a lot of fonts lately to see which ones would work well (and be strong enough) as a possible logo. I emailed the designer of one of the fonts I really liked, asking him if I could use it and his reply was pretty simple: "Go for it." With that, I did some quick mock ups of some possibilities.Which are your favorites?